SUM is a London based full-service branding and marketing agency, working with ambitious luxury and lifestyle clients across the globe.
Most branding and communications agencies apply their talents across many product categories. SUM was built to do the opposite: to work within one narrower world, and to know it thoroughly.
For more than twenty-five years the agency has partnered only with clients committed to making a genuine impression in luxury and lifestyle, whether an established house or a brand that does not yet have a name.
That focus shaped the agency model. Each client is given a single point of creative leadership across the full range of branding and marketing disciplines, so that strategy, identity, content and marketing are handled as one programme rather than as separate appointments, and the client is free to concentrate on the business itself.
“At the agency’s core lies a deep understanding of the luxury consumer, and this mindset touches everything we do.”
SUM provides visual identity, brand strategy, website development, branded content and luxury marketing, and has deep experience of the deliverables that surround them: campaign shoots, packaging, retail design, branded scent, pop-ups, influencer management and music.
Bringing every branding and marketing asset within a single approach is the surest step towards a brand its audience finds irresistible.
Creating a contemporary pet nutrition brand defined by strategy, precision, and a quiet sense of design intelligence.
Brand transformation - From excellent security products to a British luxury brand.
Extending Mayfair’s most storied club into objects of desire through richly crafted, collectible packaging.
