Using corporate design to enrich the customer experience
SUM was tasked to create a brand identity and all associated collateral for boutique corporate intelligence experts IBC.
The identity was used to raise brand awareness and elevate the IBC client experience.
The identity was expressed across various touchpoints, including the company’s social channels, advertising, digital marketing, and printed collateral.
Repositioning a Harley Street orthodontic practice as a private, personal service built on luxury, authority and innovation.
Elevating modern German craft with a minimalist social and digital system tuned to design lovers.
Brand architecture and naming for the first sporting sub-brand to be given its own identity inside the Elsewhere system.
